Proven food and drink business ideas, backed by real ad data

Why ads prove an idea

Food and drink is the most repeatable purchase there is. People finish the bag, the box or the bottle and buy again, often from the same brand. That makes it one of the easiest categories to build a repeat business in, and one of the most crowded.

A simple way to find what works is to follow the money. Meta ads cost money every day they run, so a brand that keeps one ad live for a year is telling you that ad pays for itself. These four food and drink brands do exactly that.

1. Fresh roasted coffee, delivered on subscription

Rave Coffee roasts specialty coffee and posts it across the UK, with a subscription where customers choose their beans, grind and how often it arrives. Every order is roasted and sent out the next day.

Its three longest-running ads have each been live for close to three years. One explains its monthly Coffee Club, another leads with a five-star review, and all three are videos.

Rave CoffeeSpecialty coffee delivered to your door

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2. Chef-cooked meals for the freezer

Stocked delivers meals hand cooked by chefs, frozen in space-saving packs and ready in four minutes. It is sold to singles, couples and families who want the meals they love without the hassle of cooking.

It advertises in the UK, and its longest-running ads have been live for more than a year, several of them still running. They are videos that open with a quote from Dragon Sara Davies, then list what makes the meals different.

StockedChef-cooked ready meal delivery service

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3. A daily drink with something extra

Feel Reformed sells ceremonial-grade matcha mixed with marine collagen and Lion's Mane, plus a coffee made the same way. It takes a drink people already have every morning and adds to it.

It advertises in the UK as well as the US and South Korea, and one of its ads has been live for a year and a half. Most of its ads are short videos, either a question about upgrading your matcha or a first-person story about adding it to a daily routine.

Feel ReformedPremium matcha beverage with collagen and adaptogens

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4. An alcohol-free drink for grown-up evenings

Mother Root makes alcohol-free ginger aperitifs, made to be mixed with soda or tonic. It is built for the moments people would usually reach for a drink.

It advertises in the UK and Ireland, and its longest-running ads have been live for more than ten months. They are videos with one simple message: bold flavour, no alcohol, serve with a mixer.

Mother RootNon-alcoholic ginger aperitif for feel-good unwinding

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What their ads have in common

Three moves come up again and again in these brands' longest-running ads.

They keep the promise simple. Rave Coffee sums up the whole brand in one line: “No jargon, no BS, just great coffee, made simple.”

They let someone else say it. Stocked opens with an investor's reaction instead of its own claim: “Why has no one ever thought about it before?”

They upgrade a habit people already have. Feel Reformed asks a question about the morning cup: “What if your morning coffee did more than wake you up?”