Every ad they run, with the reach it earned.

439,044 creatives and counting: image and video, the copy, the CTA, the colours, and the audience Meta says each one reached.

Explore the database

**CAIA Cosmetics**Beauty & Personal Care · video

**Mindful Chef**Food, Bev & Restaurants · video

**Glossybox**Beauty & Personal Care · video

**Frive**Food, Bev & Restaurants · video

**Rose Skin Co**Beauty & Personal Care · video

**Surreal**Food, Bev & Restaurants · video

**Skin + Me**Beauty & Personal Care · video

Read the ad, not the thumbnail

Each creative opens with everything Meta discloses about it and everything we add.

Reach: The EU audience the ad reached, Meta's own figure
Running: Days live, and whether it is still running
Copy and CTA: Headline, primary text and the button it asks you to press
Colours: The dominant colours, so you can search by palette

Filter the whole gallery by what the ad does

Three filters stack on the gallery, so the ads you land on already match the brief.

TypeVideo or still image, to match the format you are making.
StatusKeep only ads that are still paying to run, or study the ones that stopped.
ColourThe dominant palette, to find ads that look like your brand.

Every ad one business runs

1
Its whole library
Every image and video it has run, live or stopped, with the reach each one earned.
2
What it keeps paying for
Its longest-running ad and everything live right now.
3
How it tests
New ads from the last 30 days and its mix of video and image.

Questions & Answers

The public Meta Ad Library. We index the ads each tracked business runs, live or stopped, with the reach Meta reports for EU audiences.

Each creative links to its page in the Meta Ad Library, where Meta hosts the original. Save it to keep it in front of your team.

Reach counts the people Meta says saw the ad in the EU, each person once. Views count every impression, so one person can add several. Reach is the figure Meta publishes, so it is the one we show.

Yes, with the copy, the run length and the markets. Reach comes with the EU ads, because that is where Meta publishes it.

Study what lasts in your category

Pro opens all 439,044 creatives, filtered by hook, format and colour.