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See which categories are heating up.
What the market has been doing over the last 90 days: which categories are crowded, which businesses scaled up or stopped, and a weekly AI read on what is working.
What is market?
A read on the ad market, category by category. It shows how many businesses are advertising, how many ads launched and stopped, how long ads last and what is being spent, then names the businesses that moved. It looks back 90 days.
Three ways to read the market
From the weekly AI read down to the individual business.
AI analysis
What is working right now
A weekly read per category: what is holding up, what is getting harder and what is feasible to start.
Categories
Categories on the move
Businesses advertising, ads launched and stopped, estimated spend, median ad run and a trend line for every category.
Movers
Who scaled up, down or just started
Businesses that scaled up, scaled down, proved out or just started, each with the reason and how its numbers changed.
From a category to a move
- 1
Pick a category
Or leave it on every category to see the whole market.
- 2
Read the weekly analysis
What is working, what is getting harder and what is feasible to start.
- 3
Study the movers
See who scaled up, scaled down, proved out or just started, and why.
Questions & Answers
The last 90 days, so a category's trend line and its movers reflect what changed recently, not its whole history.
Every week, per category. It reads the numbers on the page, so each point can be checked against the tables below it.
Pro and Max, with every category in the catalogue.
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Know where the market is moving
Market is on Pro and Max, refreshed daily.