Proven wellness business ideas, backed by real ad data

Why ads prove an idea

Wellness buyers are some of the most loyal online. Once a product helps them relax, sleep or feel better, they reorder it every month and tell their friends. That makes wellness one of the easiest categories to build a repeat business in, and one of the most crowded.

A simple way to find what works is to follow the money. Meta ads cost money every day they run, so a brand that keeps one ad live for a year is telling you that ad pays for itself. These four wellness brands do exactly that.

1. Acupressure tools for stress and tension

Shakti Mat sells acupressure mats and the Wonderball, a spiked brass ball you roll between your hands to release tension. It advertises in 20 European countries as well as the US, Canada, Australia and New Zealand.

Its three longest ads have all been live for more than 600 days. They sell the Wonderball as a quick break for busy people, and admit straight away that it looks odd.

Shakti MatAcupressure mats and wellness products for relaxation and recovery

Open report

2. Supplements made for one community

Sunna Supplements makes halal supplements, including a collagen powder, for Muslim customers in the UK. Many of its buyers check every label, so a brand that is halal by default saves them the work.

It has run close to 500 ads, and one of its longest ran for nine months. Each one puts 100% halal and Muslim-owned at the top of its list.

Sunna SupplementsWorld's first halal-certified supplement brand

Open report

3. Colouring books for a calm, screen-free break

Still&Slow sells minimalist colouring books printed in one colour, and the pens to go with them, as a ten-minute way to unwind away from screens. It advertises in the UK, almost entirely to women.

It has run more than 80 ads, and its longest has been live for more than six months and is still running. They show a page being coloured, then let a verified buyer call it her go-to way to unwind.

Still&SlowMinimalist coloring books for calm screen-free moments

Open report

4. A healthier take on the morning coffee

Spacegoods sells Rainbow Dust, a blend of functional mushrooms, adaptogens and natural caffeine that people drink in place of their usual coffee. It advertises in the UK and 12 other European countries.

Its longest ad ran for more than ten months. It opens with a customer line about productivity and closes with a money-back guarantee and free gifts.

SpacegoodsMushroom coffee, matcha, and wellness beverages

Open report

What their ads have in common

Three moves come up again and again in these brands' longest-running ads.

They admit the product is unusual. Shakti Mat turns an odd-looking product into the hook: “It’s weird, but it works”

They name the problem first. Still&Slow opens with what the buyer wants to escape: “Take a break from the noise...”

They remove the risk. Spacegoods makes trying something new feel safe: “Try it risk-free with a 100% money-back guarantee.”