Proven beauty business ideas

Beauty brands paying for Meta ads, from the thousands we track. Here are the ones earning the most, the ideas they prove and the ads that keep them selling.

The beauty ideas earning the most from ads

Brands a new business could realistically start, ranked by estimated ad-driven revenue from ads shown in Europe. Household names and big retailers are left out.

Beauty & Personal Care
7.9M reachVideo
CAIA Cosmetics
CAIA Cosmetics

Beauty and cosmetics brand

Est. ad-driven rev.
$15.0M
🇸🇪 🇩🇪 🇫🇮+17
4
Beauty & Personal Care
3.6M reachVideo
Dr. Squatch
Dr. Squatch

Natural grooming products for rugged, refreshing men

Est. ad-driven rev.
$8.8M
🇬🇧 🇩🇪 🇮🇹+22
5
Beauty & Personal Care
9.3M reachVideo
The Scent Reserve
The Scent Reserve

UK fragrance brand offering affordable, designer-inspired perfumes and home fragrances

Est. ad-driven rev.
$8.4M
🇬🇧 🇮🇪
4
Beauty & Personal Care
11.4M reachVideo
Fussy
Fussy

Eco-friendly personal care for conscious consumers

Est. ad-driven rev.
$8.3M
🇬🇧 🇩🇪 🇮🇪+19
5
Beauty & Personal Care
10.1M reachVideo
Hello Klean
Hello Klean

Shower filters and hard water haircare products

Est. ad-driven rev.
$7.5M
🇬🇧 🇩🇪 🇮🇹+25
4
Beauty & Personal Care
4.2M reachVideo
Riviera
Riviera

Curates exclusive artisan perfumes for discerning shoppers

Est. ad-driven rev.
$5.9M
🇮🇹 🇭🇷 🇩🇪+23
4
Beauty & Personal Care
13.9M reachVideo
Zahnheld
Zahnheld

Next-level electric toothbrushes and oral care

Est. ad-driven rev.
$5.4M
🇩🇪 🇦🇹 🇨🇿
4
Beauty & Personal Care
1.8M reachVideo
Mylee Beauty
Mylee Beauty

Gel polish and beauty care products

Est. ad-driven rev.
$5.4M
🇬🇧 🇫🇷
4
More beauty brands, and thousands across every category, each with a full reportExplore beauty brands

The beauty ideas with the longest-running ads

Ranked by how long one ad has kept running. A brand only keeps paying for an ad that sells.

Idea and the brand behind itAI insightLongest-running ad

Natural skincare and fragrance made for men

Horace

Men's grooming lines contract manufacture cheaply and refill on a schedule.

989 days

Hair care products for curly and textured hair

Luxéol

Textured-hair devotion drives repeat buys, but crowded shelves demand clinical proof.

814 days

Professional hair styling tools and accessories

Cloud Nine Hair

Premium hair tools sell on salon-grade proof but need design moats to outlast copycats.

794 days

Innovative beauty products for confident skin care

Wonderskin

Novelty beauty products go viral and source easily, but copies follow fast.

758 days

Curated beauty and skincare products for women

Oh My Cream

Curated beauty retail sells on trust, but margins are thin and stock heavy.

729 days

Silk sleep masks with ergonomic eyelash protection design

Drowsy Sleep Co.

Silk sleep masks stitch cheaply, gift well and post flat, though copies appear.

725 days

The longest-running beauty ads

Ads that are still live, ranked by how long they have run.

152.2K reachQuestion

PortaStyle™

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Reach152.2K
PlatformMeta
Running636 days
1.9M reachAnnouncement

Découvrez la boutique Les Rituels de Flore à Pézenas ! 🌿✨ Depuis avril, cette charmante boutique vous propose une sélection de nos produits. Florence, passionnée et gérante de la boutique, a choisi notre marque pour l’originalité de nos cosmétiques solides, leur fabrication artisanale locale, et nos emballages recyclables. Mais aussi pour nos valeurs, à la fois écologiques et humaines, qui résonnent parfaitement avec celles de sa boutique.💚 Elle nous a confié 💬 “Les produits Comme Avant apportent un vrai plus à ma boutique. Les personnes, qui connaissent votre marque et qui voient sur ma vitrine "point de vente agréé", n'hésitent pas à rentrer !” 🌟 📍 Passez découvrir cette belle adresse : 34 rue Conti, 34120 Pézenas 📧 Et si vous n'êtes pas dans le coin mais que vous connaissez une boutique adoptant une démarche éco-responsable, n'hésitez pas à leur parler de nous ! S'ils souhaitent proposer nos produits, ils peuvent nous écrire à revendeur@comme-avant.bio

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Reach1.9M
PlatformMeta
Running504 days
4.3M reachSocial Proof

Voted Beauty Brand Of The Year 2024 ✨

Transform your hair with REHAB's award-winning Dose 1.0 Hair Oil. Infused with Moroccan oil, jojoba oil and essential vitamins, it nourishes, repairs and adds shine.

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Reach4.3M
PlatformMeta
Running469 days
50 ml
50 mlLive
602.5K reachCuriosity Gap

Clicca e scopri la nicchia qui!

Risparmia su 50 ml!

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Reach602.5K
PlatformMeta
Running463 days
110.7K reachAspiration

Word verliefd op je krullen met Eve Curls!

Duizenden krullenbollen gingen je al voor! 😊 Niet tevreden? Geld terug!

Learn more
Reach110.7K
PlatformMeta
Running397 days
12.6K reachQuestion

Upptäck färsk hudvård

Redo att ta din hudvård till nästa nivå? Skinome erbjuder resultatinriktad hudvård förpackat i ett minimalistiskt koncept med få, smarta produkter. Det här gör oss annorlunda: ✅ Färsk hudvård utan onödiga tillsatser – vi skippar parfym, konserveringsmedel och tillsatser som kan störa huden. Allt baserat på mer än 20 års forskning. ✅ Utvecklat av experter – vår grundare, hudforskaren Johanna Gillbro, leder arbetet bakom varje produkt tillsammans med vår Innovationschef Ulf Åkerström. ✅ Bevisad effekt – genom kylförvaring säkerställer vi maximal effekt hos de aktiva ingredienserna vi använder. Med kliniskt bevisade resultat är det här hudvård utvecklad för att ge riktiga resultat. 👉 Stärk huden på riktigt – välj Skinome.

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Reach12.6K
PlatformMeta
Running393 days
476.4K reachOutcome

DEPUFF your Eyes 👀

Brightening, depuffing, eye-awakening MAGIC!" ✨ Packed with caffeine and hyaluronic acid, this Eye Cream brightens, hydrates, and firms the delicate skin around your eyes. 🌿 Made with upcycled coffee grounds, it's both eco-friendly and effective. Plus, save 20% with our Return + Refill Scheme. Discover more about this essential eye cream 👇 https://upcirclebeauty.com/pages/eye-cream-cdse-roller

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Reach476.4K
PlatformMeta
Running386 days
144.9K reachProduct

Browse our courses 💖

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Reach144.9K
PlatformMeta
Running364 days
250.4K reachDiscount

30% Holiday Discount - Beard & Balls Shaver

Still using that dull old razor? This Holiday, give your balls the upgrade they deserve — 30% OFF + Free Shipping 👀👇 Most trimmers aren’t made for sensitive areas — they pull, irritate, and worst of all, leave you with painful nicks. The Odenson Stone Shaver is built for total confidence with SkinSafe Technology, protecting your skin while delivering a flawless, smooth shave. 🔥 Foil Blade for an ultra-smooth 0.1mm shave – perfect for your balls & body ✂️ Regular Blade with adjustable lengths (1–12mm) – trim your beard & body hair with precision 💡 Built-in Flashlight – no more blind spots 💦 Waterproof & SkinSafe Tech – no cuts, no worries Get 30% OFF + Free Shipping for a limited time. 👉 Groom smarter and shop now before the sale ends: odenson.com/stone-shaver

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Reach250.4K
PlatformMeta
Running320 days
1.5M reachOutcome

Side effect: Younger skin

💛 Embrace your natural beauty and feel confident in your skin. Unlock the power of Arctic balms, made with just plants and beeswax: 🌼 Arnica: Stimulates collagen production to smooth wrinkles 🍊 Sea Buckthorn: Powerful antioxidant that enhances skin elasticity 🍯 Beeswax: Locks in moisture and repairs the skin barrier for lasting hydration With the goodness of 100% natural ingredients and never any ❌ Toxic chemicals ❌ Hormone disruptors ❌ Fillers It’s unlike any natural product you’ve ever tried. These Arctic balms really work. If you don’t see visible results in 60 days, you’ll get your money back.

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Reach1.5M
PlatformMeta
Running314 days
279.6K reachDiscount

Sign Up For 20% OFF

🔥Get an EXTRA 20% OFF your first order🔥 Fragrance should be luxury, not overpriced Our premium, high-concentration scents inspired by designer brands are affordable, ethical, and made to last. ✔ Inspired by designer brands - Get the luxury scent without the luxury price. ✔ Long-lasting formula - Crafted using the highest quality ingredients. ✔ Extrait de Parfum - Highest oil concentration for maximum longevity and projection. ✔ Affordable everyday fragrances - Smell amazing without breaking the bank. ✔ Vegan & cruelty-free - Ethical scents with zero animal testing. ✔ Scents for every occasion - Perfect for daily wear, nights out, and special moments. ✔ UK-made & crafted in-house - Quality fragrances, made with care.

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Reach279.6K
PlatformMeta
Running299 days
MDhair
MDhairLive
593.5K reachAuthority

Regrowth Can Be Easy

A first-of-its-kind, clinically proven, customized hair regrowth treatment developed by dermatologists.

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Reach593.5K
PlatformMeta
Running283 days

What beauty advertisers are telling us

AI Analysis

Working right now · Niche, identity-led products like artisan fragrance, men's natural care and practical beauty accessories keep paying for years because buyers return and the brand stands for something specific.

Getting harder · Generic clean, organic or luxury-lab makeup and designer-inspired scents are fading because shoppers see little difference between brands, so winning them takes heavy spend or a real point of view.

Feasible to start · Start small with a focused product for one specific buyer, such as a gentle self-tan, a skin concern kit or an accessory, and build repeat customers before widening the range.

Questions & Answers

Meta ads cost money every day they run. A brand that keeps the same ad live for months is paying for it because it brings in more than it costs, so the longer an ad runs, the stronger the proof.

From the Meta Ad Library, the public record of ads on Facebook and Instagram. We track thousands of brands there and estimate the revenue their ads bring in from the reach Meta publishes for ads shown in Europe.

Daily. The brands, ads and revenue estimates on this page refresh every day from our latest Ad Library syncs.

See every beauty brand paying to win

Revenue, every ad and an AI read on every one of them, and thousands of brands beyond.