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Reveal Metrics vs BigSpy
BigSpy searches ads across 11 networks, from Facebook and TikTok to app networks like AppLovin and Unity, ranked by impressions and popularity. Reveal Metrics shows which brands make money from their Facebook and Instagram ads, with every ad they run, its reach and the technology behind each brand's site.
Reveal MetricsSearching ads by reach, run length, hook and colour
BigSpySearching ads across many networks, apps and gamesThe short answer
Choose BigSpy if
- You want ads from TikTok, YouTube, Google, X and Pinterest as well as Meta
- You research mobile game and app ads, with Pangle and Unity
- You look for products to sell across Shopify, Amazon and AliExpress
Choose Reveal Metrics if
- You want to know which ads make money, not which ones get the most impressions
- You want each brand's revenue, ads, audience and tech stack in one report
- You want to find brands you have never heard of, by category, revenue and growth
- You want your team in on it, with three seats on Pro
Side by side
Checked against each company's own website in October 2026. Not listed means we could not find it on their site.
Finding what works
Where each tool looks, and how it tells the ads and brands that pay from the rest.
Reveal MetricsBigSpy- Shows what works
- Estimated revenue, reach and how long ads run
- Impressions, popularity and how long ads run
- Networks
- Facebook and Instagram
- Up to 11, with TikTok, YouTube, Google and app networks
- Finding brands
- By category, revenue and growth
- Pages by name, industry and country, from Growth
- Finding ads
- One gallery of every brand's ads, by format, status and colour
- Search by keyword, advertiser, app or image
Reading one ad
What you get when you open a single ad.
Reveal MetricsBigSpy- Ad copy
- Headline, text, CTA and landing page
- Headline and text
- Reach and run length
- Days live for every ad, and reach for ads shown in the EU
- Impressions, days live and when last seen
- Hook and colours
- Each ad's hook and colours, both searchable
- Not listed
- Saving ads
- In folders you can share with your team
- In boards, plus a Chrome extension
Going deep on brands
What you learn about one brand, and how it measures up against others.
Reveal MetricsBigSpy- Brand report
- Revenue history, every ad, audience, placements, landing pages and tech stack
- Page stats with top countries and a 90-day trend
- Estimated revenue
- For every brand advertising in the EU, with a year of history
- Not listed
- Reach and audience
- Reach, countries, age and gender
- Impressions, plus age and gender for EU Meta ads
- Placements
- Each brand's share of ads by placement
- A filter for AdMob and YouTube ads
- Tech stack
- Frontend, backend and hosting of each brand's site
- Not listed
- AI analysis
- For every brand and every Compare board
- AI search, and ads turned into image prompts
- Compare and trends
- Ten brands side by side and 90-day category trends
- Ad charts from Growth, compare not listed
Team and price
What it costs and how a team works in it.
Reveal MetricsBigSpy- Team seats
- 3 on Pro, unlimited on Max
- 1 on most plans, 5 on Scale
- API and MCP server
- MCP on Pro, REST API on Max
- Not listed
- Price
- $79 a month, or $55.30 billed yearly
- $69 a month for Starter, up to $499 for Ultimate
Reports you can open right now
Real brands from the database, with the revenue their ads bring in. Click one to read its full report.
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