Reveal Metrics vs the Facebook Ad Library

The Meta Ad Library is free and shows every active ad. Reveal Metrics is built on it and adds what it leaves out: which brands are worth a look, and what their ads earn.

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Reveal MetricsFinding brands and what their ads earn

Ad LibraryLooking up one advertiser's live ads

The short answer

Choose the Ad Library if

You want to check one advertiser's live ads, for free
You need political and social issue ads with their spend

Choose Reveal Metrics if

You want to find brands you do not know yet, by category, revenue and growth
You want every ad a brand has run kept with its reach, even after it stops
You want revenue, audience, tech stack and an AI read on each brand

Side by side

Checked against each company's own website in October 2026. Not listed means we could not find it on their site.

Finding what works

Where each tool looks, and how it tells the ads and brands that pay from the rest.

Reveal Metrics

Ad Library

Shows what works: Estimated revenue, reach and how long ads run; The start date, and reach for EU ads
Networks: Facebook and Instagram; Facebook, Instagram, Messenger and Audience Network
Finding brands: By category, revenue and growth; Search by name or keyword
Finding ads: One gallery of every brand's ads, by format, status and colour; Search by keyword or advertiser, filter by country, platform and media

Reading one ad

What you get when you open a single ad.

Reveal Metrics

Ad Library

Ad copy: Headline, text, CTA and landing page; Text, headline, CTA and link of every version
Reach and run length: Days live for every ad, and reach for ads shown in the EU; Start date for every ad, reach for EU ads
Hook and colours: Each ad's hook and colours, both searchable; No
Saving ads: In folders you can share with your team; No

Going deep on brands

What you learn about one brand, and how it measures up against others.

Reveal Metrics

Ad Library

Brand report: Revenue history, every ad, audience, placements, landing pages and tech stack; A list of one advertiser's ads
Estimated revenue: For every brand advertising in the EU, with a year of history; Spend only for political and social issue ads
Reach and audience: Reach, countries, age and gender; For ads shown in the EU
Placements: Each brand's share of ads by placement; The platforms each ad ran on
Tech stack: Frontend, backend and hosting of each brand's site; No
AI analysis: For every brand and every Compare board; No
Compare and trends: Ten brands side by side and 90-day category trends; No

Team and price

What it costs and how a team works in it.

Reveal Metrics

Ad Library

Team seats: 3 on Pro, unlimited on Max; Free for anyone
API and MCP server: MCP on Pro, REST API on Max; Ad Library API for EU and political ads
Price: $79 a month, or $55.30 billed yearly; Free

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