Reveal Metrics vs Foreplay

Foreplay helps creative teams save ads and turn them into briefs. Reveal Metrics shows which brands those ads are making money for. Here is how the two compare.

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Reveal MetricsFinding brands that make money from ads

ForeplaySaving ads and briefing creative

The short answer

Choose Foreplay if

You save ads from TikTok, LinkedIn and YouTube as well as Meta, with a Chrome extension
Your team turns saved ads into briefs, scripts and storyboards
You want analytics on your own ad accounts

Choose Reveal Metrics if

You want to know which brands those ads make money for
You want every ad a brand runs collected for you, with its reach, instead of saved by hand
You want revenue, audience, tech stack and an AI read on each brand

Side by side

Checked against each company's own website in October 2026. Not listed means we could not find it on their site.

Finding what works

Where each tool looks, and how it tells the ads and brands that pay from the rest.

Reveal Metrics

Foreplay

Shows what works: Estimated revenue, reach and how long ads run; How long ads run
Networks: Facebook and Instagram; Meta, TikTok, LinkedIn and YouTube
Finding brands: By category, revenue and growth; Search by brand name
Finding ads: One gallery of every brand's ads, by format, status and colour; AI search of the ads its users have saved

Reading one ad

What you get when you open a single ad.

Reveal Metrics

Foreplay

Ad copy: Headline, text, CTA and landing page; The ad's text plus video transcripts
Reach and run length: Days live for every ad, and reach for ads shown in the EU; Run length
Hook and colours: Each ad's hook and colours, both searchable; Hooks in Spyder, from $175 a month
Saving ads: In folders you can share with your team; Boards your team can tag, comment on and share

Going deep on brands

What you learn about one brand, and how it measures up against others.

Reveal Metrics

Foreplay

Brand report: Revenue history, every ad, audience, placements, landing pages and tech stack; Spyder, from $175 a month: a competitor's ads, landing pages and hooks
Estimated revenue: For every brand advertising in the EU, with a year of history; No
Reach and audience: Reach, countries, age and gender; Not listed
Placements: Each brand's share of ads by placement; Not listed
Tech stack: Frontend, backend and hosting of each brand's site; Not listed
AI analysis: For every brand and every Compare board; For single ads
Compare and trends: Ten brands side by side and 90-day category trends; Not listed

Team and price

What it costs and how a team works in it.

Reveal Metrics

Foreplay

Team seats: 3 on Pro, unlimited on Max; 1 on Basic, 5 on Workflow, 10 on Agency
API and MCP server: MCP on Pro, REST API on Max; On Workflow and up
Price: $79 a month, or $55.30 billed yearly; $59 a month, or $49 billed yearly

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