The best ad library tools in 2026
The paid tools built on top of the free ad libraries from Meta, TikTok and Google: what each one shows, what it costs and who it suits.
Reveal Metrics
The Meta Ad Library, with what the ads earn
- Best for
- Founders and marketers looking for brands that make money from ads
- Price
- $79 a month, or $55.30 billed yearly
We make Reveal Metrics and put it first, because it is the only one here that estimates the revenue a brand's ads bring in. It is built on the Meta Ad Library and adds what it leaves out. It keeps every ad of thousands of brands, including the ones that have stopped, ranks them by how long they have run and turns the reach Meta publishes for EU ads into an estimate of what each brand makes from its ads.
Instead of searching for names you already know, you browse brands by category, revenue and growth, then open a report with each brand's ads, audience, tech stack and an AI read. Reveal Metrics vs the Facebook Ad Library goes through the differences.
Belarte Studio is one of them. Its report shows every ad it runs, the countries they reach and how long each one has lasted.
adlibrary.com
Every network's ads in one search
- Best for
- Teams researching ads across several networks
- Price
- From €29 a month
adlibrary.com puts the free libraries behind one search bar. Type a company, a keyword or a URL and it searches more than a billion ads across Meta, Google, YouTube, TikTok, X, Pinterest and mobile ad networks, including over 200 million Google ads, which it calls the largest Google archive online.
Each ad shows its platform, impressions where the network shares them, and when it was first and last seen, so you can judge how long it has run. AI enrichment breaks an ad down into hook, angle, audience and triggers, saved ads go into folders you can share with clients, and a Chrome extension saves straight from the libraries.
Starter is €29 a month for 50 credits, Pro €179 for 300 and Business €329 for 1,000, with the full API, an MCP server for Claude and unlimited seats. Prices exclude VAT, and yearly billing saves up to a third.
Foreplay
One swipe file for every library
- Best for
- Creative teams that brief new ads every week
- Price
- $49 a month, or $39 billed yearly
Foreplay's free Chrome extension is the most complete ad saver here. It saves from the Meta Ad Library, the TikTok and LinkedIn ad libraries, TikTok's Top Ads, Instagram and YouTube Shorts into one swipe file, transcribes video ads and keeps a screenshot of each landing page.
Boards can be shared with anyone through a link, and Briefs turns saved ads into scripts and storyboards. Basic is $49 a month for one user, and following competitors with Spyder starts on Workflow, at $149 a month.
Atria
Research and creative analytics in one
- Best for
- Brands and agencies that want research and creative analytics in one
- Price
- $129 a month, billed yearly
Atria pairs an ad library with analytics on your own Meta and TikTok accounts and an AI strategist it calls Raya. You follow competitors' ads and connect your ad accounts, and Raya grades your ads, finds the hooks and messages that keep winning and drafts briefs, scripts and new ad concepts from them.
It reaches past research too. Atria can upload batches of finished creatives to Meta and store your assets, and its MCP server brings the same data into Claude, ChatGPT and Cursor. Core costs $129 a month billed yearly, with five seats, 50 followed brands and 4,000 AI credits.
Panoramata
Competitors' ads, emails and launches
- Best for
- Marketing teams watching a few competitors closely
- Price
- $99 a month
Panoramata follows competitors well beyond their ads. Alongside their ads on Meta, TikTok, Pinterest, Google Display, YouTube and LinkedIn, with full history, it collects their newsletters, email flows, SMS and WhatsApp messages, landing pages, website changes and social posts, and lays them out on a calendar for each brand.
It covers more than 100,000 companies in 150 countries, scores competitors on how active and consistent they are, and builds industry benchmarks from what it collects. Startup is $99 a month for 20 tracked competitors and six months of history, and Professional, at $179, removes the competitor limit and includes ten users.
AdScan
Ad spend shown inside the Meta Ad Library
- Best for
- Media buyers who want to see which ads get the budget
- Price
- Free, Pro $99 a month
AdScan is a Chrome extension that adds a Check Spend button to the Meta Ad Library. For ads shown in the UK, the EU and Brazil, where Meta publishes reach, it turns that reach into an estimated spend, shows the country and gender split, and sorts an advertiser's ads so the one getting the most budget comes first.
Ads you keep go to boards your team shares, video ads are transcribed, and AI rewrites a winning script or recreates a visual for your own brand. It covers the Meta and LinkedIn libraries and says it has tracked more than 4.2 million ads.
A free plan saves up to 25 ads. Pro is $99 a month for two people, and Team is $199 a month for unlimited members.
Side by side
| Tool | Shows what works | Networks | Price |
|---|---|---|---|
| Reveal Metrics | Estimated revenue, reach and run length | Facebook, Instagram | $79 a month or $55.30 billed yearly |
| adlibrary.com | Impressions and run length | Meta, Google, YouTube, TikTok, X and more | From €29 a month |
| Foreplay | Run length | Meta, TikTok, LinkedIn, YouTube, Google | $49 a month or $39 billed yearly |
| Atria | Your own ad results, graded by AI | Meta, TikTok | $129 a month billed yearly |
| Panoramata | Activity scores and benchmarks | Six ad networks, email and SMS | $99 a month |
| AdScan | Spend estimated from reach | Meta, LinkedIn | Free Pro $99 a month |
Questions & Answers
An ad library is the free archive a platform publishes. An ad spy tool is a paid product that searches, saves or ranks those ads, often across several libraries.
In the Meta Ad Library only for ads shown in the EU, which stay for a year, and political ads, which stay for seven. Paid tools keep their own history.
Not to look at a few ads. A paid tool earns its price when you follow many brands, share ads with a team or want a signal like revenue that the free libraries do not show.
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